Q: Are you an 'AgTech' company?
A: No, we are are an 'Alt Protein' company. The Automated Selective Harvesters ('Harvesta') robotic technology is how we secure a low-cost proprietary feedstock that we monetize to the benefit of the planter (farmer) and ourselves. The data offer ('Intellia') is being developed to further improve farmer productivity and further enhance positive environmental benefits. You could also argue we are a 'biotech' company due to our 'Reacta' process, though the ingredients we produce have 'minimal' processing (Nova Group 1, although subsequent products may be Nova Group 2) so they retain their goodness. So, while we create a long-term competitive advantage using a sophisticated bundle of integrated technologies that represents a defensible 'moat', we are essentially a food ingredient company focused on the global alternative protein market estimated at US$15.29 billion in 2023 and expected to grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2030.
Q: What is your unique selling point?
A: Our Automated Selective Harvester ('Harvesta') transforms broccoli production economics and allows realisation of the side stream, which would be uneconomic/impractical without it. Harvesta 'unlocks' the problem of utilisation and monetization of side stream, which allows a transformational business model. We have a granted patent for our Automated Selective Harvester (GB2608367A, US20240206393A1, EP4362656A1). Other patent filings are in progress.
We expect the insight produced from the data we gather to create further value for farmers by helping them improve productivity and reduce costs. We see this service (branded 'Intellia') as reinforcing the value we offer and the advantage of working with us.
In addition a patent has been filed for protein production (GB2408157.2, PCT/GB2025/051208) and our 'Reacta' process and key ingredient ("Bia") are trade secrets. Other patents are in development.
About UPP
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+44 1952 327 357
welcome@upp.farm
Upcycled Plant Power ('UPP') Limited Company number: 14171122
VAT Number: 428 2222 17
Registered address:
Agri-Tech Centre
Poultry Drive
Edgmond, Newport
Shropshire
United Kingdom
TF10 8JZ
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