Come and meet us at trade events!
UPP attends events across investor, retailer, foodservice, ingredient-industry, sustainability, innovation, and agribusiness audiences in the UK, EU, and US — twenty-plus events in 2026, with named UPP attendees at each. Each engagement supports a specific commercial, partnership, or capital outcome: Tier 1 producer and retailer relationships in the UK, foodservice and ingredient-industry break-in in the US, and the institutional partnerships that anchor our scale-up trajectory. Below are the dates and places where you can meet us, and the engagements that we have already attended.
2026
January
Sustainable foods 2026
London
Our attendees:
Mark Evans - CEO
Rose Judeh-Elwell - Commercial Director
Oxford Farming Conference
Oxford
Our attendees:
Mark Evans - CEO
February
City Food & Drink Lecture 2026
London
Our attendees:
Mark Evans - CEO
Rose Judeh-Elwell - Commercial Director
Joe Sanderson - Product Director
Ralph Wilkins - Partnerships Director
Facility formal
opening
Newport, Shropshire
Future Food Tech
San Francisco
Aldi Supplier Conference 2026
Birmingham
Our attendees:
Rose Judeh-Elwell - Commercial Director
World Agri-Tech Innovation Summit
San Francisco
Our attendees:
Mark Evans - CEO
Our attendees:
Mark Evans - CEO
AgriFood Innovation Showcase 2026
Regenerative agriculture and agri-tech for a sustainable food system
Birmingham
Our attendees:
Joe Sanderson - Product Director
March
June
Our attendees:
Mark Evans - CEO
Food Innovate Summit
Amsterdam
Our attendees:
Rose Judeh-Elwell - Commercial Director
Joe Sanderson - Product Director
London
Our attendees:
Rose Judeh-Elwell - Commercial Director
Morrisons Trade Briefing
Harrogate
London
London Stock Exchange Funding & Growth Forum
Our attendees:
Mark Evans - CEO
IFT Annual Meeting & Food Expo 2026
Chicago
July
Our attendees:
Mark Evans - CEO
Joe Sanderson - Product Director
London
Our attendees:
Rose Judeh-Elwell - Commercial Director
September
Our attendees:
Mark Evans - CEO
Future Food Tech
London
Our attendees:
Joe Sanderson - Product Director
COOP Trade Briefing
Manchester
Our attendees:
Ralph Wilkins - Partnership Director
October
Our attendees:
Rose Judeh-Elwell - Commercial Director
Ralph Wilkins - Partnerships Director
Paris
Our attendees:
Rose Judeh-Elwell - Commercial Director
November
Our attendees:
Joe Sanderson - Product Director
Get in touch
© 2026. All rights reserved.
Upcycled Plant Power ('UPP') Limited
trading as "UPP" and "Freya"
Company number: 14171122
VAT Number: 428 2222 17
Registered address:
Agri-Tech Centre
Poultry Drive, Edgmond,
Newport, Shropshire
United Kingdom TF10 8JZ
Connect with us
Broccoli is a natural source of vitamin K and contains folate, potassium and beta-carotene, a provitamin A carotenoid. Our Fiba, Bynda and Prota products are a source of fibre, making them nutritionally valuable ingredients.
"Allergen-free" refers to the absence of the 14 allergens requiring declaration under UK/EU FIC. See here for our Allergen statement.
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