Built around the customer. Run by operators.

Seven leaders. Seven defined lanes. The customer-facing management appear first on this page because that is how the company is organised. UPP is run as an operating team with named ownership at every step of the buying journey and at every part of the supply chain — combined 100+ years across regulated food, ingredients, agri-tech and Tier-1 procurement, with experience on both sides of the trade.

Rose Judeh-Elwell (Commercial Director) owns serving the food producers. Rose has a senior commercial track record across UK agri-tech including previously being the Business Development Director at Agri-EPI. Contact Rose for: commercial enquiries from food producers, including samples and supplier set-up.

Ralph Wilkins (Partnerships Director) owns supermarket partnerships, large food service and indirect-channel relationships to create demand pull. Previously Ralph was buyer-side at Nestlé, Sodexo and Tesco giving him first-hand experience of how food producers, foodservice operators and supermarkets want to buy from channel partners. Contact Ralph for: strategic-partnership discussion with retailers and foodservice operators; vertically integrated supply conversations; distributor and indirect-channel enquiries; route-to-market collaboration; cross-organisation programmes that span procurement and strategy.

Joe Sanderson (Product Director) owns UPP's product roadmap and the technical reformulation work behind Tier-1 manufacturer trials. Joe runs the NPD pipeline that turns inputs into specification-grade ingredients that perform inside customer recipes and is responsible for the trial protocols that move accounts from sampling to SAQ. Joe has over 20 years in food NPD, nutrition and sustainability, previously at Premier Foods and Bakkavor, and is a chef and Loughborough chemistry graduate. Contact Joe for: product specification and technical data sheets; reformulation support and inclusion-rate work; NPD collaboration with manufacturer R&D teams; trial design and trial-protocol enquiries; technical discussion of UPP's products; regulatory questions on non-novel food status and allergen position; the regulatory pathways for non-novel food ingredients in the UK and EU.

Matthew Watters (Operations Director) owns Harvesta deployment and field operations to support the multi-year exclusive off-take agreements that underpin UPP's locked-in feedstock economics. He is responsible for the operational side of UPP's grower relationships and for the field-deployed asset base that gives UPP its feedstock-control advantage. Matt has operations leadership in distributed-asset environments including the Army and wind farms. Contact Matt for: Harvesta deployment and field operations.

Mark Evans (Chief Executive Officer) sets UPP's strategy, owns value creation and IP management, and leads engagement with institutional investors and strategic counterparties. He is the company's primary spokesperson on platform thesis, optionality and the macro shift toward upstream reformulation. Mark is an experienced deep-tech executive and entrepreneur. Contact Mark for: strategy, capital and corporate development conversations; institutional investor engagement; strategic-partnership exploration; press enquiries on platform thesis and macro context, grower enquiries and licensing opportunities in Poland, France, Italy, New Zealand and Australia. Mark is currently recruiting for leadership for a Dundee facility in 2026 and our US team to start in 2027, and selectively expanding the UK technical and commercial functions - reach out if you think you could be a good fit.

Patrick Cohen (Chief Financial Officer) owns UPP's financial planning, reporting and capital discipline. He runs the company's commercial economics, manages the relationship between operating reality and capital credibility, and oversees the modular replication financial model that underpins UPP's scale-up. Patrick is an experienced industrial CFO for deep-tech companies. Contact Patrick for: financing discussions, financial diligence enquiries and unit-economics walk-throughs.

Trisha Toop PhD (Chief Technology Officer) owns the production science behind the products, and the technical case for UPP's regulatory and audit pathways. She led UPP through BRCGS Grade A certification on first audit and runs the scale-up roadmap from current 1,000 tpa capacity into modular 10,000 tpa units and the scaling of such. Trisha was previously the CTO at the UK Agri-EPI Centre. Contact Trisha as the Subject-matter authority on brassica fractionation, process development, LCA and Scope 3 methodology; audit and certification documentation; R&D collaboration and university partnerships.