Q: Are you an 'AgTech' company?

A: No, we are an 'Alt Protein' company. The Automated Selective Harvesters ('Harvesta') robotic technology is how we secure a low-cost proprietary feedstock that we monetize to the benefit of the planter (farmer) and ourselves. The data offer ('Intellia') is being developed to further improve farmer productivity and further enhance positive environmental benefits. You could also argue we are a 'biotech' company due to our 'Reacta' process, though the ingredients we produce have 'minimal' processing (Nova Group 1, although subsequent products may be Nova Group 2) so they retain their goodness. So, while we create a long-term competitive advantage using a sophisticated bundle of integrated technologies that represents a defensible 'moat', we are essentially a food ingredient company focused on the global alternative protein market estimated at US$15.29 billion in 2023 and expected to grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2030.

Q: What is your unique selling point?

A: UPP’s category moat sits at the intersection of agriculture, processing, and ingredients, not in any single step. By controlling how under-utilised crops are selectively harvested in-field, how that variable biological input is stabilised and fractionated, and how finished ingredients are standardised for food-grade use, UPP creates a system competitors cannot replicate by copying a recipe or buying commodity feedstock. The patented selective harvesting technology enables access to consistent, low-cost raw material that others cannot economically or reliably source at scale; the patent-filed production process converts that material into functional protein and fibre ingredients with repeatable performance; and the operational know-how linking field data to manufacturing output allows UPP to deliver ingredient-grade consistency from inherently inconsistent crops. Together, this end-to-end control creates a "category moat": competitors would need to solve agriculture, hardware, processing, and quality simultaneously to compete on cost, consistency, and scalability, raising both capital and execution barriers well beyond those of a typical ingredient or food-tech company.

Specifically, our Automated Selective Harvester ('Harvesta') transforms broccoli production economics and allows realisation of the side stream, which would be uneconomic/impractical without it. Harvesta 'unlocks' the problem of utilisation and monetization of side stream, which allows a transformational business model. We have a granted patent for our Automated Selective Harvester (GB2608367A, US20240206393A1, EP4362656A1). Other patent filings are in progress.

Further, we expect the insight produced from the data we gather to create further value for farmers by helping them improve productivity and reduce costs. We see this service (branded 'Intellia') as reinforcing the value we offer and the advantage of working with us.

In addition a patent has been filed for protein production (GB2408157.2, PCT/GB2025/051208) and our 'Reacta' process and key ingredient ("Bia") are trade secrets. Other patents are in development.