Key information about us

Company Overview (Short): "UPP is a B2B ingredients company transforming agricultural side streams into scalable, functional food ingredients. UPP enables food producers to reformulate products with higher fibre, improved nutrition, and lower environmental impact- without compromising taste, cost, or manufacturing compatibility."

Company Overview (Long): "UPP develops and manufactures next-generation food ingredients derived from vegetable side streams that would otherwise be under-utilised. Using proprietary processing and automation, UPP produces clean-label, allergen-free ingredients designed for seamless integration into existing food manufacturing processes.

UPP works exclusively B2B, supporting large food producers with reformulation, hybridisation, and nutrition-led innovation. The company is focused on system-level impact: improving food system efficiency, increasing dietary fibre intake, and reducing environmental footprint through better use of existing agricultural outputs."

What UPP Does:

• Converts vegetable side streams into functional food ingredients

• Supports reformulation, fibre enrichment, and hybrid products

• Provides drop-in solutions compatible with standard manufacturing processes

• Operates with a scale-first, industrial mindset (multi-tonne daily capacity)

Products & Applications

UPP ingredients are suitable for use across:

• Bakery and snacks

• Ready meals and prepared foods

• Meat and dairy hybrids

• Plant-based and flexitarian products

Typical inclusion rates range from 4–30%, depending on application and formulation goals.

Commercial Readiness

• Multi-tonne daily production capacity

• HACCP implemented

• BRCGS Grade A

• SEDEX onboarding in progress

• UK-based manufacturing and supply chain

Sustainability & Impact:

UPP’s ingredients are derived from existing agricultural production, avoiding additional land use and cultivation inputs. An initial Life Cycle Analysis (LCA) has been completed, with results published transparently alongside methodology, boundaries, and assumptions.

Key highlights:

• Significantly lower carbon footprint versus conventional ingredients

• Focus on efficient resource use and food system circularity

• Independent LCA available under NDA for partners and customers

Customers & Partners

UPP works with food manufacturers and ingredient users across the UK and Europe. Customer projects range from early-stage trials to commercial supply. (Case studies available on request.)

Leadership

UPP is led by a multidisciplinary team with experience across food manufacturing, process engineering, sustainability, and commercial scale-up working together to deliver the platform strategy. They include:

CEO: Mark Evans FCA FCT FIoD MBA (Saïd Business School, University of Oxford) C.Dir

CTO: Dr Trisha Toop PhD

CFO: Patrick Cohen

Key Facts

Founded: June 2022

Headquarters: United Kingdom

Business model: B2B ingredients

Markets served: UK, Europe (expanding), US (intended)

Media Assets

Available on request:

• High-resolution product and facility images

• Leadership headshots

• Logos (PNG)

• LCA summary PDF

InnovateUK support:

We have been fortunate to be supported by InnovateUK:

10049047: "SusProt : Sustainable Plant Protein from Vegetable Crop Sidestreams", Funded Value £793,453, see Advanced Plant Growth Centre announcement

10094821: "Automation of broccoli picking to reduce cost, reduce labour dependency and create additional value streams", Funded Value £373,272 see DEFRA announcement

10102381: "Use of ML to optimise use of 2nd generation automated harvester to improve yield, quality and productivity", Funded Value £68,704

10166940: "Deployment of first-in-kind-plant to utilise brassica side-stream", Funded Value £496,184 see press comment

Media Contact

Email: hello@upp.farm
Phone: +44 1952 327 357
Website: https://www.upp.farm