About Us

Turning underutilised crops into scalable food ingredients:  We are a system-level B2B ingredient company optimising the chain from harvest through processing to deliver reliable, specification-grade ingredients at scale.  We are not about "novel biology", "frontier alt-protein" or "lab grown"; we are focussed on a "stack thesis" of system economics + supply-chain pragmatism + circular economy + waste reduction.  We deliver procurement-grade reliability + ingredient decarbonisation protected by a system-level "dual moat" (patent-protected upstream automation coupled with patent-filed side-stream processing).

Engineered to scale: We will scale by replicating proven, standardised modules rather than building monolithic plants. This reduces capital intensity, shortens commissioning time, and allows rapid learning before committing to expansion.  Our system-level approach converts feedstock variability into margin through multi-SKU outputs and high utilisation, creating a cost advantage that compounds as volumes increase.

What this means: Lower execution risk, low regulatory exposure, superior capital efficiency, flexibility and responsiveness, extensive optionality and asymmetric upside.  Our defensibility extends beyond the twin 'moats' to the aggregate of cost curve, yield and reliability from a first-mover advantage in integrating a complex system.  We are the most reliable way to turn wasted vegetables into natural food-grade high-nutrition ingredients at scale.  We intend to make sustainable, nutritious food unavoidable for procurement, and turn sustainability from a cost/compliance issue into a controllable input advantage.

How we win in possible macro-scenarios

Our mission

We transform the economics of brassica production for farmers and deliver healthy, nutritious, sustainable, non-allergenic proteins and fibre to food manufacturers.

Our values

Healthy and nutritious

Clean and natural

Allergen-free

Minimally-processed

Locally produced

Fair and trustworthy

Non-allergenic
nutritious food ingredients

Innovative food ingredients partner

We provide non-allergenic, nutritious, and sustainable vegetarian protein products, transforming unused plants into healthier food options for the manufacturing industry, ensuring great taste with a lower environmental impact.

We do this using a technology 'stack' that includes a patent-protected automated selective harvester, machine learning approaches and data analytics, and a patent-filed production process.

Nutritous choices, lower CO₂ footprint

Our versatile products enhance various foods, including sausages, burgers, sauces, and even pet food, promoting sustainability while delivering exceptional taste and mouthfeel that consumers love.

By partnering with us as an ingredients partner, food manufacturers can drive down CO2 to help them hit their Scope 3 targets, while also reducing production costs and improving the nutritional value of their products - a 'triple win'.

What happens when you stop over-engineering ingredients and just make naturally better products?

You get this - a hybrid burger made with:

• UPP Fiba – that keeps the burger juicy and brings gut-friendly benefits.

• Bold Bean Co Queen Butter Beans – creamy, protein-rich, ridiculously good texture.

• British Beef – depth, flavour, satisfaction.

An example of what we love doing: The "Triple-B"

Same bite ... Same sizzle. Balanced protein. More nutrition. Reduced carbon footprint. A way better story.

This isn’t about replacing meat. It’s about evolving food so it tastes great and makes sense If you are working in NPD, menus, or future protein and fibre strategy — you should taste this.

You get the real deal. But you also get ...

• No gums.

• No methylcellulose.

• No weird lab binders

Just whole ingredients that pull their weight ... The fermented fibre holds the moisture + supports gut health; the beans bring body, and the beef brings the crave.

Our vision

We will deliver annual multi-kiloton scale protein and fibre production that will displace less sustainable ingredients and enable new categories of products, and in doing so sequester or avoid CO₂ equivalents at megaton scale.

Positive attitude and mutual support

How we work

Decisions based on facts, data and assessed risk

Learn from and celebrate success

Rapidly iterate, identify improvement and evolve

Honest feedback communicated clearly

Earn and give respect

Our R&D is based at the Agri-Tech centre on the Harper Adams University Campus, giving us great access to the facilities there.

Address (R&D and production)

Agri-Tech Centre

Poultry Drive

Edgmond, Newport,

Shropshire

United Kingdom TF10 8JZ

Hours

9:00am - 5:00pm UK

Visit us!

Join our mission

We are a system-level ingredient company that converts underutilised crop side-streams into specification-grade ingredients at scale.

By optimising the entire chain from harvest through processing, we unlock feedstocks others cannot economically use and convert natural variability into margin through multi-SKU outputs and defined blending pathways.

Rather than betting on capital-intensive monolithic production facilities, we will scale by replicating proven, standardised modules, reducing risk, shortening commissioning time, and improving capital efficiency.

With safety certification imminent and active commercial shipments, we are 'built to win' on system-level cost, regulatory simplicity, reliability, flexibility and optionality across ingredient applications.