
Upcycling
is our superpower





Upcycled protein is produced from existing food crops or food-grade agricultural side-streams that would otherwise be underutilised, wasted, or downgraded in value.
We use food-grade brassica crops already grown for human consumption.
We recover nutritional value (protein, fibre, micronutrients) from parts of the crop that are typically left in the field or diverted to low-value uses.
We apply mechanical and physical processing, not genetic modification or synthetic biology.
Consumer acceptance risk is significantly lower as they already understand and accept vegetables, particularly broccoli, as a nutritious fibre-rich food.
Adopting upcycled protein allows manufacturers to improve nutrition, reduce cost pressure, and cut Scope 3 emissions without changing consumer expectations or regulatory pathways. As a result, we can deliver a deployable, scalable ingredient solution that is available now.

An independent LCA evidences the positive environmental impact
Functional unit: 1 kg ingredient
Boundary: Cradle-to-gate
Result: <0.25 kg CO₂e/kg
Assessor: UK Agri-Tech Centre (independent)
Status: Interim, to be refresh post-BRCGS
Exclusions: methane avoidance, end-of-life
In upcycling, supply chain and cost risk are easier to manage as there is no dependence on bespoke fermentation capacity or sterile environments, no exposure to exotic feedstocks or inputs, and the scaling economics are more predictable. Significantly:
From a food manufacturer’s perspective, upcycled protein behaves like a conventional plant ingredient but - with a lower environmental footprint and greater resource efficiency.
Upcycled protein is not lab-grown or cell-cultured
Upcycled protein does not require any novel organisms
Upcycled protein is not a synthetic or chemically engineered protein
Upcycled protein is not genetically modified


The greater regulatory certainty of upcycled protein relative to "frontier Alt-protein" allows shorter qualification timelines, standard supplier approval processes (HACCP, BRCGS), specifications and fewer unknowns when scaling across regions. Crucially upcycled proteins are not gated by binary regulatory outcomes which can have long and variable approval cycles. As a result, we can offer a deployable, scalable ingredient solution available now.
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© 2024. All rights reserved.
+44 1952 327 357
welcome@upp.farm
Upcycled Plant Power ('UPP') Limited
trading as "UPP" and "Freya"
Company number: 14171122
VAT Number: 428 2222 17
Registered address:
Agri-Tech Centre
Poultry Drive, Edgmond,
Newport, Shropshire
United Kingdom TF10 8JZ
Connect with us
A list of trademarks/brands can be found here
An interim Life Cycle Analysis (LCA) is here


